Lifecycle (2)

Unlock the Playbook for Fixed-Ops Success
Turn your service department into a profit powerhouse with Atom Lifecycle.

In today’s competitive market, every missed service opportunty is lost revenue. Atom Lifecycle delivers precision-targeted communications—powered by time, mileage, and behavior triggers—to keep your customers coming back, appointment after appointment.

Now, we’re sharing our exclusive Fixed-Ops Playbook so you can see exactly how to:

  • Increase retention with proactive, personalized outreach
  • Capture more declined services and warranty work
  • Reactivate lapsed customers with win-back campaigns
  • Drive higher revenue per RO and lifetime value

Fill out the form now to get your copy of the Fixed-Ops Playbook and start turning service opportunities into long-term customer relationships.

 
 
Request A Lifecycle Marketing Playbook
 

Proven Results That Grow Fixed Ops Revenue

Expected Results with Atom Lifecycle

Dealers running Atom Lifecycle can expect measurable improvements across key fixed-ops performance metrics:

Service Retention Growth:

10–20% increase in customers returning for service within the first year.

Increased RO Volume:

More appointments driven by timely, trigger-based communications (warranty expirations, declined MPIs, service reminders, win-backs).

Higher Revenue Per RO:

Additional $40–$100 per RO from upsell capture and declined service recovery.

Lapsed Customer Win-Backs:

Reactivation rates up to 15% for customers inactive 12+ months.

Warranty & Recall Capture:

20–30% lift in warranty repair and open recall completions.

Retention ROI:

Typical campaigns deliver a 6–10X return on ad spend from incremental service revenue.

Bottom line:

Atom Lifecycle turns service lane communication into a revenue engine—maximizing customer lifetime value while filling your schedule with high-value ROs.

Book A Demo

 

Omnichannel campaigns see at 37% increase in response rate

We live in a multichannel world where no two customers respond to marketing communications in the same way. Some prefer to receive a physical mail piece, while others prefer to receive an email, or to stay connected through social media. Regardless of which channel or device your customers prefer, it's important to deliver a seamless and memorable experience.

 

26% increased ROI with Direct Mail

Interactive recall mailers fully customized with OEM colors, dealer branding, and QR/text codes will increase response rate by up to 12% and ROI by as much as 26%.

Since I started using Facebook ads, my customer retention has increased every month and traffic to the service drive has increased!
Scott Knight
Service Director at Alamo Toyota
As a busy service manager in a large store, I really appreciate the input and insight that my GSM campaign manager has had in my atom marketing efforts. By maintaining a lot of the marketing aspects of my job, it gives me the freedom to handle other tasks that come up on a daily basis. They do it better than I could do on my own.
Tom Caranci
Service Manager at Freeman Toyota
In this day and age it is important to have a focus on all pieces of the puzzle. We constantly look for new ways to create efficiencies for customers, stronger calls to action, and improve engagement. This all ultimately leads to higher clicks, calls and leads.
Faz Iman
eCommerce Director at Toyota of Plano
 

Get Started in 24 Get Started on Atom Lifecycle in 3 Easy Steps

1️⃣ Connect Your Data

Link your DMS and CRM for real-time audience insights.

2️⃣ Select Your Triggers

Choose from proven lifecycle events like service reminders, recalls, and win-backs.

3️⃣ Launch & Drive Results

Deploy automated, multi-channel campaigns that start producing service traffic fast.

🚀 Ready to see it in action? Book your demo today and start driving more service revenue in days, not weeks!
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