free ON-Demand webinar

4 Keys to More Qualified Leads with Paid Search Advertising

Michael Rowell
Ian Favre

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2018/03/14 12:00 PM EST

What You’ll Learn in This Webinar:


How to stop wasting money on low-performing ads and overlapping keywords and phrases to improve Return on Investment (ROI).


What to do to get in-market buyers to the pages they are most interested in by tailoring your search strategy to the consumer journey.


Why you should combine paid search into the rest of your acquisition and retention programs to amplify results across the whole consumer lifecycle.

About The Hosts

Michael Rowell
Director, Marketing
Michael brings over 12 years of strategic sales and marketing experience from various industries to GSM. Most recently, he served as the Global Sales & Marketing Manager for a leading geoscience company where he led a global team responsible for marketing automation and implementation of marketing strategy.
Ian Favre
Senior Manager, Digital Marketing
Ian is a digital Marketing, media buying and advertising strategist with over 14 years experience in the automotive industry. Proficient in all digital advertising mediums as well as traditional media ad buying. Currently Ian oversees the execution of GSM's digital solutions to help our clients look like marketing rock stars.
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