Customers who have not been assigned to your SCRd but have visited your dealership and completed a CPRO within the past 12 months.

 Goal: Generate a second CPRO to qualify for OCPe communications

Customers who have purchased ToyotaCare Plus at any dealership. These customers are not communicated to by the ToyotaCare or OCPe programs.

 Goal: Increase service redemptions at 30K, 35K, 40K, and 45K intervals; Defector item sales

Customers who have completed warranty or recall repairs at your dealership within the past 12 months. These customers are not communicated to by OCPe programs.

 Goal: Increase customer pay repair revenue; Increase retention

Customers who have recently moved into your PMA (primary marketing area). These customers are no longer communicated to by OCPe programs.

 Goal: Grow sales and service market share; Increase revenue

No longer supported by OCPe. Customers who have completed 1 Customer Pay Repair Order (CPRO) within the last 12 months. These customers are no longer communicated to by OCPe programs.

Capturing these customers encourages them to complete a second consecutive CPRO, adding them to your SCRd where they will be fully supported by OCPe programs.

 Goal: Support SCR denominator growth and SCR rates

No longer supported by OCPe. Customers who have completed at least 2 CPROs in the last 24 months, but not at the same dealership.

Dealers want to capture these customers to earn consecutive CPROs within the last 12 months. If their last CPRO was with your dealership, completing a second consecutive CPRO at your dealership will add them to your SCRd and they will receive OCPe program communications.

 Goal: Support SCR denominator growth and SCR rates