JOIN US  WITH OUR SPECIAL GUEST FROM GOOGLE

The single biggest area of growth for automotive

ANYTIME
ON-DEMAND
Michael Rowell
Tony
Carroll
Jordan Caldwell

WATCH THIS ON-DEMAND WEBINAR TODAY!
SIMPLY FILL OUT THE FORM BELOW TO ACCESS THE WEBINAR

FREE ON DEMAND

What You’ll Learn in This Webinar:

Search
Behavior

25% of automotive searches are related to fixed ops. Learn how to capture this increasing demand and shift in consumer behavior.

campaign optimization

Learn how GSM applies automation and algorithmic learning to paid search campaign management.

Conversion Reporting

Find out how new KPI's drive conversions that are tangible and showcase the power of digital advertising.

About The Hosts

Michael Rowell
GSM - Director, Marketing
Michael brings over 12 years of strategic sales and marketing experience from various industries to GSM. Most recently, he served as the Global Sales & Marketing Manager for a leading geoscience company where he led a global team responsible for marketing automation and implementation of marketing strategy.
Tony Carroll
Google - Senior Automotive Strategist

Tony Carroll is a Senior Automotive Strategist at Google, where he collaborates with individual dealers, dealer groups, and OEMs to consult on Google’s digital solutions and to develop effective, scalable programs that support the brand and drive results.

Prior to joining Google, Tony spent 12 years in the automotive industry where he held a variety of different roles within the Sales and Marketing organizations of Toyota and FCA.  Tony also worked in retail as a New Car Salesman and Sales Manager prior to joining an OEM.

Jordan caldwell
GSM - Digital Marketing Programs Manager
Jordan has over 10 years of digital marketing expertise. He brings his passion for paid digital channels such as Display, SEM, and Social Advertising to GSM. He's previously worked with a variety of brands including Toyota, Academy Sports + Outdoors, 20th Century Fox and Phillips 66. 
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